Lexus Prestige
5770, boulevard Taschereau
Brossard, Québec
J4W 1M6
Telephone: 450 923-7777
Fax: 450 923-7702
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1-800-26-Lexus (1-800-265-3987)
Kylie Minogue becomes the face of new Lexus CT 200h
Japanese car brand Lexus has recruited pop-star Kylie Minogue to be the face of its latest ad campaign in an effort to attract younger drivers.
Kylie, who has enjoyed huge success as an actor, singer, dancer, model and designer, said: "I am absolutely delighted to be working with Lexus on the launch of their new full hybrid CT 200h. I've been lucky enough to have a preview of the car which is both stylish and elegant and will definitely create a Quiet Revolution".
“Kylie is the perfect ambassador for Lexus and the new Lexus CT 200h. Kylie has the energy, style and exceptionally popular public profile that will reach directly to customers new to the Lexus brand,” said Belinda Poole, Lexus director.
Billington Cartmell is creating a series of online films that will show ‘behind the scenes’ footage of the Aphrodite: Les Folies 2011 Tour, which reaches the UK in March, and interviews with the key players, including Minogue.
The launch of the CT 200h, a hybrid hatchback that goes on general sale on 11 March, is Lexus' first foray into the luxury compact vehicle category.
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